Mark Downing: First of all, I think it's important to know that in the infrastructure market there's a proliferation of voltage rails. Essentially with all the network processors, memory, FPGAs. ASICs are being used in those systems so it's requiring more voltage rails in the system. That equates to more DC to DC converters.
Necip Sayiner: We have been building and we can put more dollars behind to build in the industrial space. Both with our controllers, digital and analog, our power modules, and our switching regulators to bring a more comprehensive set of solutions to the end customer.
Mark: So power modules have been around for a long time in the industry. What's I think newer is the fact that you now are seeing these sort of smaller footprint modules leveraging semiconductor packaging technology. In order to deliver on the same user design value proposition but with much higher power density. As I mentioned, in many of these systems the number of voltage rails are going up in the same footprint and therefore the power density is going up. And so many customers are looking for a more dense module solution and they really are very simple to design with because typically all the components are integrated in the module. You typically just have an input capacitor and output capacitor, and there's your entire power supply.