News & Events
Xicor and IMPACT Memec Expand Partnership into Asia

--Pan-Asian distribution provides technical support for Xicor products.

MILPITAS, California and HONG KONG, China – July 11, 2001 – Xicor, Inc. (NASDAQ: XICO) and IMPACT Memec AP (IMPACT) of Hong Kong have extended their relationship to provide pan-Asian technical support and logistical services for Xicor products.

Xicor and IMPACT have expanded their distribution partnership to include China, Taiwan, Korea, India, Singapore, Thailand, Malaysia, Philippines and Indonesia. This announcement follows the previous announcement of a pan-European relationship, and more than doubles the level of customer support. Throughout Asia, IMPACT has a team of Field Application Engineers who will provide product support for existing products, and will be broadening support of Xicor products into new, more emerging markets. IMPACT will handle the full range of Xicor programmable mixed signal products, including CPU supervisors, real time clocks, digitally controlled potentiometers, fiber optic products and battery management IC's. With its technical support, knowledge and resources, IMPACT will be able to adopt a pro-active approach to distribution that enhances technical support for Xicor products in all Asian markets. This approach provides a direct synergy with, and closely mirrors Xicor's own business strategy.

"We are both delighted and excited at the scale of the Pan-Asian relationship with IMPACT. As Xicor continues to transition to programmable mixed signal products, we need a partner with a high level of technical expertise capable of supporting the most demanding customers. IMPACT has that level of expertise," states Mike Levis, Xicor's vice president of marketing.

"While focusing on our role as a specialized and committed technology provider we will continue to pursue the opportunity to sell Xicor's products through our technical sales and application engineers where this has added value," said Beng-Cheng Koh, IMPACT's General Manager of Asia Pacific, in a statement. "We are confident that with Xicor's programmable mixed signal ICs and nonvolatile memory products allow us to provide customers with a selection of complementary devices to fit their specific application requirements."

IMPACT Memec Company Background
IMPACT, a member of Memec International Components Group, is founded as a technical distributor focusing on superior technical marketing and support for suppliers of high technology proprietary Integrated Circuits for the telecommunications, data-communications, consumer, PC/PC peripherals and industrial markets. With Asia Pacific headquarters in Hong Kong, IMPACT has established offices in China (Beijing, Chengdu, Shanghai, Shenzhen, Wuhan, Xiamen and Xian), India (Bangalore, Mumbai and New Delhi), Korea, Singapore and Taiwan. Leveraging its sister division, Memec Design Services, IMPACT is capable of providing turnkey designs and consultation support.

MEMEC is the truly global distributor of specialist semiconductors. The Group achieved sales over US$3.2 billion in calendar year 2000. For more information, please visit www.impact-ap.com.

Xicor Company Background
Xicor designs, develops and markets a wide variety of programmable mixed-signal integrated circuits and nonvolatile memory products used in networking, computing, communication and industrial applications. The company's products include digitally controlled potentiometers and system management ICs that allow system designers to digitally control analog functions in signal processing, microprocessor monitoring and power management. Xicor product, corporate and financial information is readily available on the World Wide Web at http://www.xicor.com.

Safe Harbor Statement
Except for historical information contained herein, the matters set forth in this press release are forward looking statements that are subject to risks and uncertainties that could cause actual results to differ materially. These risks may include the IMPACT of competing products and pricing, timely design acceptance by our customers, timely ability to ramp new products into volume production, industry wide shifts in supply and demand for semiconductor products, and other risks detailed from time to time in Xicor's SEC filings.